Media

PRESS RELEASE

Sprout™ and Sprout Lite™ Pregnancy Apps Finally Arrive to the iPad

June 24, 2011

BRIDGEWATER, NJ - Med ART Studios (www.medart-studios.com) and American Baby® Magazine join to announce the release of Sprout™ and the new free Sprout Lite™ pregnancy app for the iPhone and iPad. Sprout - Pregnancy Essentials is the definitive pregnancy app for moms and moms-to-be. Sprout is now available on the iPad for the very first time.

Sprout is the leading mobile pregnancy application. It combines authoritative medical advice and stunning fetal imagery in a natural and easy to use format. Written by doctors and evaluated by pregnant women, Sprout delivers trustworthy week-by-week specific medical information, custom details about your developing baby, and a powerful set of pregnancy related tools. It is the only full feature pregnancy app to be offered universally on the iPhone and iPad. There is also a robust Sprout Lite version of the app that is free to download from the Apple iTunes store. Thousands of pregnant women on every major continent in the world already enjoy Sprout and know why it was recently voted America's #1 pregnancy app by babble.com.

Sprout™ and Sprout Lite™ Features Include

My Baby
 - Lifelike fetal imagery and development information
Doctor Says - Week by week specific pregnancy advice from the experts
The "Daily Kick" - Daily tips brought to you by Parents® Magazine
Organizer - Easy to use M.D. visit planner and checklists
Tools Section - Including a contraction timer, weight tracker and kick monitor

Additional Features Available Only On the Full Version of Sprout™

Pregnancy Timeline - Personalized due date specific milestones
3D Models - Industry's first interactive 3D fetal models
Connect With Friends - Email and post to Facebook details about your developing baby

According to Lauren Ferrara M.D., Assistant Professor of Obstetrics at the Mount Sinai School of Medicine in New York, "The iPhone pregnancy application 'Sprout' gives my patients something they never had before. It's detailed, helpful, and unlike most other resources, it's ready for them at their fingertips just when they need it most."

Sprout and Sprout Lite users will also enjoy a FREE subscription to American Baby® Magazine provided with their download.

More information about Sprout - Pregnancy Essentials may be found at www.medart-studios.com or by visiting the company Facebook page.

About Med ART Studios

Med ART Studios, LLC, specializes in producing progressive home-health and professional medical software applications for hand-held mobile devices such as the Apple iPhone and iPad. For more press information contact us by email at info@medart-studios.com or by mail at 14 Andover Avenue, Bridgewater, NJ 08807.

Media Contact
Karena Stoner
Email: karena.stoner@medart-studios.com
Tel: 503-719-6800

MEDIA CONTACT

Karena Stoner
karena.stoner@medart-studios.com
503-719-6800

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